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The developer added that holes had to be drilled into desks so that the iPads could be chained to furniture with bike cables, and were presented in casing so that only the screens were available. “You may not post, or permit your authorized developers to post, any photos, videos, or reactions to or about the DK.”Īpp developers for the release of the iPad told Insider in 2011 that Apple was so concerned about photo leaks that the wood grain of developers’ desks was photographed, so if any images leaked they could be traced back to an individual.

The Vision Pro marks Apple’s biggest release in almost a decade and was welcomed with expected fanfare on social media.īut consumers can’t expect to get much more insight on platforms like Twitter once the product is in the hands of developers, as they’ve explicitly been told to keep their opinions to themselves.īe it paranoia or sound business sense, Apple isn’t taking any risks when it comes to the publication of unapproved content, writing developers are banned from “discussing, publicly writing about, or reviewing the DK, whether online, in print, in person, or on social media. These measures are underlined with a strict policy on reporting to Apple if the set-be it parts or in its entirety-are stolen or broken, with the brand saying the headset must be returned in good working condition.įocus on theft was similarly a priority during the launch of the Apple Watch in 2015.Īt the time a developer told Business Insider that a launch event was monitored by security guards at the exit, with attendees required to flash their wrists to the guards when visiting the bathroom or cafeteria to prove they weren’t attempting to steal the devices.

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On top of that, developers also need to tell the iPhone maker if they’re going to be away from the headset for more than 10 days and must “consult with Apple point of contact about how to keep the developer kit (DK) safe while are away.”

This is a lesson that Apple had to learn the hard way after tech website Gizmodo famously got its hands on an iPhone 4 disguised as a 3GS after it was left in a bar in 2010.